AlarMax Announces Jessey Appel as Vice President of Marketing
FOR IMMEDIATE RELEASE
Pittsburgh, PA — April 27, 2026 — AlarMax Distributors, Inc., a leading national distributor of low-voltage security, fire, and access control solutions, is proud to announce the appointment of Jessey Appel as Vice President of Marketing, effective April 27, 2026.
Jessey Appel joins AlarMax with more than a decade of experience in B2B marketing leadership, specializing in partner ecosystems, channel development, and high-impact event strategies. She brings a proven track record of driving exponential revenue growth, building global partner programs, and elevating brand presence within complex, technology-driven markets.
“Jessey is a transformational leader who understands how to connect strategy, partners, and execution to drive growth,” said Scott Shelander, President & CEO of AlarMax Distributors, Inc. “Her ability to build scalable marketing engines, strengthen vendor and partner alignment, and create meaningful demand generation will be a critical component of our next phase of growth. We are excited to welcome her to the Executive Leadership Team.”
Prior to joining AlarMax, Appel served as Director of Partner and Event Marketing at Alcatraz, where she played a key role in scaling channel-driven revenue and expanding global market reach. During her tenure, she helped drive growth in Total Contract Value, increased pipeline generation through strategic partner alignment, and executed more than 35 large-scale trade shows and events in a single year, generating significant pipeline impact.
She also brings extensive experience from ScanSource, where she managed multi-million-dollar marketing budgets, optimized partner-driven demand generation programs, and led innovative event strategies that strengthened engagement across the channel ecosystem.
At AlarMax, Appel will lead the company’s marketing strategy, including partner marketing, demand generation, brand development, and national event execution. She will play a pivotal role in advancing AlarMax’s market strategy, enhancing vendor partnerships, and accelerating growth across its expanding national footprint.
“I’m incredibly excited to join AlarMax at such a pivotal time,” said Appel. “The company has built a strong foundation centered around people, partnerships, and performance. I look forward to helping elevate the brand, strengthen our partner ecosystem, and drive meaningful growth alongside this outstanding team.”
This leadership addition reflects AlarMax’s continued investment in building a high-performance organization focused on scalable growth, operational excellence, and the delivery of unmatched value to its customers and partners.